The core of our business philosophy looks at owners as business partners and tenants as customers.

With an STR you won't be in the property management business but will be in the customer service business.Expenses are higher and little things that don't matter with an LTR will matter a ton with an STR.My advise is to read as many books as you can and read thru this forum.Due to the explosive growth of STR in many markets it is a ton more competitive than a couple years ago.

If not already done I would upload a company logo and set up a professional zillow profile. 

A legitimate PM company ain't changing their contract for any customer.

I’d recommend going with a local lender that you have a good relationship with as opposed to a large national company as they are likely to have better immediate customer service and are more likely to respond in a timely manner, which is important for your first loan.

I do home improvement projects over weekend for the past three years such as carpet to LVP, wooden duck to composite, game room to bedroom including working with city,  screened porch repair, custom closets, mudroom and some minor projects.

You get a logo.

Our target customer is/was families visiting national parks because that's who we are and we know how to kill it with that crowd.

Tenants are tenants customers are customers.

If you want to do something cheaper and less REI customized you can just do Godaddy, Wix or equivalent.