Here’s our OPINION for the Metro Detroit market (use as a template for your target area!)

I would say to target something unique in areas that are high demand or at least underserved.I would also have your management plan down pat

While you’ll face a fair share of rejections, patience, and persistence can lead to excellent off-market opportunities.Search for “For Sale By Owner” yard signsKeep a sharp eye out when you’re driving through your target neighborhoods.

The biggest key to you doing a refinance will be to target your monthly savings. 

Go to Etsy and search for "rental property tracker," and you will find hundreds of nice spreadsheets to track 10-20 rentals, usually for under $10.Software has extremely helpful features like online payments, marketing syndication (click a button, and your property is advertised on multiple sites), electronic document review/signing, maintenance tracking, and owner reports.

I just watched an advertisement online for an upcoming free webinar.

I could probably continue to source leads by increasing my web presence and some local advertising, someone more local to the area would have a clear advantage, I believe.

THAT is the ready target market.

Pay them for advertising.  

Keep the majority of your money in your accounts $1.5M liquid reserves is a ton of cash so let it earn you interest.Use the Banks money to lend on a multifamily use a Fannie Mae loan its only 5% down but you can put more down to meet your target monthly payment.