Housing is 2/3 cheaper than LA and the $900k+ prices of MFs in LA are just too much for a millennial like myself.

The largest group of millennials are currently 24 and 25 years old and in their prime renting years.My personal belief is that these demographics are pushing the apartment markets to heights it had never seen before.

There's plenty of room for the Bay Area to continue this upward trend because of land scarcity, much more difficult lending practices than 2005, job growth, income growth, and pent-up demand from the Millennial generation. 

I just heard Sacramento was new leading destination for millennials if that matters.

Is it only my generation, the millennials, that feel everything will be easy?

Basically:Information on the benefits of the serviceHow to have them get signed upWhat will be required to get on auto-payWe also have some text message features (where an owner can automatically send a text with information by entering the tenant phone number), which is a very popular option with millennial renters and something you might consider.When I previously owned a property management company we physically went around and talked to the tenants door-to-door (this was probably 8-10 years ago when we first started taking online payments) and/or left information on their door.  

A majority of the people that I know are spending all of their money on experiences or luxury items vs saving for their future.I read this article yesterday and it just blows my mind that my generation believes that they can retire with next to nothing in savings.https://www.cnbc.com/2018/01/16/how-much-money-millennials-think-they-need-to-retire.html

Call it the millennials wanting flexibility or boomers wanting to downsize.  

More Millennials are moving here than other cities like Austin and Raleigh, and the population is flourishing.

When I bought it, it was with the intention of my dad living with us until he needed to go to a home; but I also had recognized that there were a lot of boomers, as well as millennials, whose families would benefit from that sort of set up.