Let's say you had 20 homes at 400/mo net cash flow after loans, that's 8,000 per month.

The response rate for Post Cards in my area is abysmal which of course translates into fewer deals.What I did to offset the cost of the letters was learn how to monetize more of the leads, either through referral or follow up.

However, going through lean time in the past, I learned how to monetize leads that don't make sense for me by referring them to the folks that thrive on such things.I do not like Short Sales, Lease Options, Wraps or sub tos....anything with that much time and paperwork makes me cringe.

Building up these pages definitely takes time, effort, and consistency but if you have enough followers/views you can begin monetizing your pages and that will bring you in an additional stream of income.

In almost every case, the campaign starts out with a pretty high response rate (I know there are a lot of you out there that despise the "extraneous" calls, but I've learned to monetize them, so I actually welcome the high call volume).

I have a real estate agent on the team, so anyone that wants to get retail for the house we will just list it. trying to monetize every lead that comes in since we are spending $$$ on these leads.

But THEY still monetized mE by my click throughs, time spent oN THE WEBSITE (aLL OF THESE STUPID CAPS ARE THE NEW APP) seeing adds, listening to the podcasts and maybe down the road a pro account when I finally stop beating around the bush.

(Sorry Michael, I wasn't able to wholetail this, but was able to monetize the lead in the form of wholesaling it).Long story short, I put the house under contract for $20k.  

Would you rule out listings entirely from your tool belt if you were able to monetize more leads that way? 

Its how you identify these leads and target your well-crafted message that makes the phone ring and it's if you can convert them cost effectively in order to monetize.