I'd give more consideration to the end user interface... the devices, how well the rooms heat up, air flow, and thermostat controls.

Show me one successful person in business, sports, medicine who starts something expecting to fail.

OR if that fails, hire a plumber that does sewer cameras or pipe locating, they will have devices that they can track...

But you did notice a bug that was 100% our fault in that the cancellation link doesn't work on mobile devices... that's an oversight on our end because we didn't expect people to be setting up and editing their sites or their account on their cell phones... mainly on desktop... but as soon as you alerted us to that we fixed it. 

Between Toyota and the medical device companies, Indiana's market is definitely growing.

.#1 Airport in the US sixth year in a rowDirect international flight to Paris out of Indianapolis with plans to add more direct international flightsTech Incubators are gaining more traction as new tech companies move to IndianapolisCarmel and Fishers have both been listed as #1 cities in USTons of multi-national conventions (USA Today rated #1 Convention City,) NCAA headquarters, annual NFL combine, the #1 annual sporting event in the world (Indy 500 = 3X the superbowl attendance)I'm always surprised at how many people don't have Indy on their radar.

I'm operate in smaller markets and it's true that there are many professional bidders at the larger auctions, I am frequently able to pick up properties uncontested from the smaller trustees who hold their auctions at different times.But I wholeheartedly agree, buying at foreclosure auction is not a sport for newbies.  

Do you know if it's playable via iPhone and/or any mobile device?

., etc.Depending on these types of factors, what makes sense for one person might not make sense for another person...for instance, a person who has a net worth of $10k, and who has $10k of credit card debt is probably over-leveraged...but a person with a net worth of $1 mil who has $10k of credit card debt is probably in OK shape (I say "probably" because there could be other factors in these peoples' finances that could change our assumptions--for instance, if the millionaire had $5 million in auto loans for exotic sports cars, they might be in trouble).Context is everything.

BP, YouTube, FB, Direct Mail, Newspaper etc...Obviously your blind marketing like billboards and sporting even ads will have the lowest conversion rate.