Put emotion aside, look at the facts, and make a decision based on the financial analysis you've conducted. 

Follow your policies and procedures, take the emotions out of it. 

However, when emotion was put aside, coupled with some shopping for tile, I realized it was the best option (for me) for the long haul. 

In most cases, for most people including myself, a home is by far the largest purchase we will ever make, and in many instances, carry with it a very strong emotional attachment.

Not an emotional one.

Off Market sellers  have the added benefit of not being emotionally tied to the property.  

It's in the school district I need, her asking price is emotional tho.

Sure the guru types are more about excitement and emotional decision making, but that's sales 101, Like I said I get why most people hate the guru programs, and I certainly would never pay for one.

Yes it did, and I'm so glad I fought through the emotional waves, making the scary unknown into a new, exciting venture.

Hi Collin,2nd lien investors rely primarily on the emotional equity of the owner to get their 2nd paying again.