I've seen elderly intimidated in this way and unfortunately this is not unheard of in bottom tier economic counties in NC. 

*****The goal in any mailer is to grab attention... and rest is tell a story... they talk about in direct marketing industry there are 3 elements to a great offer or aka KILLER offer.1) greed2) lust3) desireIf you can trigger all 3 you got a winning copy...And make sure to KILL all objection up front...example..Cash offer in 10 days = sounds too damn good to be true... so say "many people who at first believes that selling their home in getting cash in 10 days is unheard of, until I sit down and explain the process"Make sure to say "it's NOT for everyone" because really it isn't... use terms like "maybe you're not ready for an all cash offer now and that's ok too because...xxxxx "AND big one..When you write...Think of ...What you HAVEHow they can get it FASTWhy it's a bargainWhy they need to act NOWand give guarantee Guarantees I've used - "When you sit down with me and you do not have 100% clarity on what to do with you problem property, I will pay you $50 for your time.

." - This is unheard of in the real estate industry.

CALL REALTOR FOR MORE INFORMATION IF YOU HAVE ANY QUESTIONS.This house is 66 days on the market, which - unless it has massive structural issues or is actually literally under water - is kind of unheard of in the Denver market right now in this price range.I don't know that I'm really insulted by this as much as I am amused.  

the criteria mentioned above is not unheard of if you buying a 100 plus unit complex well below market value and depending on the business plan/exit strategy. 

but that DTI calculation where after a certain amount of properties your dti will go towards 50%. even if you bring in TWICE the amount of mortgage in rental income(unheard of I know but for my argument lets say you can) , that number will go towards 50% ((mortgage) debt/income(2x mortgage rental income). 1/2 = 50%. 

Fees that are customary in one area are completely unheard of in others.  

Unheard of, I know, but it did happen.

Although 3.5% down for a fourplex is unheard of these days.

Unheard of in So Cal.