PPC has been driving traffic to my site, but after spending $500 on ppc in the last 2 weeks, I have only gotten 2 leads, one which is a mobile home in a rural area (unqualified), and one which is in a suburban area with code violations, but after trying to call them twice, I have not heard from them at all. 

7/11 likely dumped a ton of money into research on the area and saw a potential for something (returns, traffic ability, growth, etc).

If it's concert listings and traffic reports (like it is with Millvale), then I assume it's a working-class or better neighborhood.OK, on to the property itself. 

I've recently been utilizing Craigslist and social media to market our company to get some traffic on our phones.

It is further from the strip so traffic is at a bare minimum. 

If your property is creating heavy traffic often, or taking up the street, that is what the law is trying to prevent. 

You'll likely find that drug possession and/or traffic (misdemeanors) may not be valid reasons for denial.

A lot of traffic where the house was.

The exception is when the location is in a well populated area with major foot traffic of people who have moderate to higher income levels and they frequent the businesses in the area.

Insurance, utilities, management fees, the cost to turn, how long it takes to turn, the cost to advertise, which ads work, foot traffic, closing ratios, trailing 12 months of operation, and then you need to know and have relationships with the top 3 controlling brokers in the market to find the best apartment stock within.Look, I am not trying to scare you here, but there are so many courses out there suggesting real estate is easy when, in truth, there is a lot to know.