Second, the more equity you have more more your properties are a potential target in litigation.

If you are in an expensive market like the Bay Area, target units in cheaper (but still safe) areas.

My target is a first time buyer and I want to pass the savings on to them.  

Leveraging social media by using a key strategy (personalized to your brand, goals, and target audience) is an excellent way to generate more leads & close more deals!

When picking a market, I would recommend first looking at whether or not the state is landlord friendly and then the macroeconomics (population & job growth / any additional drivers that are helping the local economies) of the various cities you're potentially targeting.

Many competing offers will come from buyers with cash offers or 30%+ down payments.Properties that are most appealing to multi-family homebuyers on Long Island are those:- With newer finishes/recent renovations- 3+ bedrooms in 1 or more of the units- located in desirable school districtsTo make the numbers work and to find a deal where you may have more room for negotiation, I'd target:- Properties with 30 days on market (DOM).

I'm basically going to be targeting rehabs and potential long term development plays or retail cash flow plays.  

With lower commission fees, investors could increase their ROI on properties they intend to hold for shorter periods or those targeting travelers, temporary workers, or tenants in transition.

Often what is spoken is to energize a target audience.

@Jason Xenakis I think you just have to analyze a lot of deals in your target areas so you get quick at doing the initial analysis on a property.