There are some potential downsides to a TIC, but they can be an effective solution for the right situation. 

I have a nice hi-rise condo unit and I get tons of companies asking if I do MTRs for Visiting Nurses, Tech Professionals, etc.My place is positioned near a number of large DC Metro Hospitals, but since covid work-from-home and recent lift of Eviction Moritorium, I have had few people with jobs, but a ton of people recently evicted looking to rent my place.The one viable group - visiting nurses has been excluded because my HOA will not allow short or mid-term rentals (anything less than one year is a No-No).They claim too many transient tenants cause excessive wear and tear on the property and too many people using resources like the gym, or pool or common areas.I think that's a lot of horse waste!

The free marketing is not effective in a competitive market neither is the marketing strategy.

Does the effectiveness of each vary by location?

The free marketing is not effective in a competitive market neither is the marketing strategy.

Over my 44 years I learned how to maximize my profits and deal with the frustration very effectively.

Our membership dues are under $200 per year, so I'd say it's well worth the money to have some representation.That being said, from what I've heard we are more organized and effective (possibly out of necessity) than many STRA's out there.

But without the proper education it's pretty much a waste of time. 

This search term will more likely attract potential home buyers.As we all know, targeting buyers can be a waste of money when competing in this competitive market where each investor/wholesaler is fighting for the next best distressed seller.Now, what else is this advertiser doing wrong with their ad?

Visibility drives clickability, and not using the full length of the ad to add keywords and business-related details is a missed opportunity when you’re fighting for every click in Google Ads.Conclusion:If you know you want to get off-market seller leads from Google, and already committed the budget for it, make sure your ads are optimal and that your keyword selection will not cause you to appear on ones that will waste you time and money.The Google Ads landscape is fiercely competitive in today’s market, demanding an investment of several thousand dollars per month to gain meaningful traction.