build, rent, refinance, repeat. different strategy but more scalable. land is a buyer's market in most cities in america with more than 6 months supply. in our market in columbus it's more than 12 months supply of land. no one is doing this strategy and you can customize your design to anything you want.

My plan is to add 2 - 6 shipping container type of small houses and an above ground pool at some point to make at least a section of the property short/mid term rentals.

Quote from @Brandon Weis: In your opinion, as you are starting out at 0 reviews, do you think it is a must to beat the competition on price to overcome customer's hesitancy or lack of trust with no reviews?

I told them I wanted nothing more to do with them.Then they sent me a cancellation contract, but their customer service accidentally sent me the wrong one—saying they were going to refund me.

Obviously they are customized to what works for us but some our templates maybe helpful for you to modify for you.

Every little thing in the project should be in writing, even down to the door stops :-) See my tile spec sheet below ...Two problems with your post though - 1) In my experience, most problems come from the customer changing their minds constantly.

A tenant living in a 100 year old called board of health for drafting windows (never called us first) and BOH made us replace them within 30 days, well custom windows take longer than that to make so we got fined.

Happy to pay a little over 3% and maintain customer service.I am still involved with the day to day but more like oversight and approvals. 

A customer of mine happened to be a local real estate investor and he owned the land next to my business. 

Both my wife and my background is in manufacturing, specifically operations, customer service, and project/account management.