For furniture, thinkwhat maybe you have had in the past that you have had a while and maybe try tofind that at a discount.

Mainly buying up LTR'S for cash at a deep discount. 

CRM's are typically "add-ons" for real estate software making them half baked. 

The demographics of these investors are typically high income earners, almost 90% working in tech (software engineering, tech sales, computer science, etc).

@Dennis SmithWe know of 4 major and consistent content-producers in this space:Al Williamson - Offers a course, ongoing coaching, monthly group meetings, been a landlord a long time, we took his course in 2020 at a discounted rate--our view it was worth every penny; Based in Northern CA Jesse Vasquez - Great YouTube content, unique takes, often wears his hat on backwards during his videos; Based in CAKellie Michelle - Great YouTube content, clear and concise, Based in smaller midwest cityErin Spradin - Wrote a book, good YouTube content, Unsure where she is basedMy sense is that Al has been at it the longest, but they all seem good to me, though we've only taken Al's course.

We pay them back at close.For people/teams that do something similar, I'm curious what software you use or spreadsheets you've created to: Track cash current cash flow and projected cash flow for the whole business that including fixed costs like payroll and variable costs as well.

I bought on a discount to gain equity day one.

Discuss valuation discounts as they may apply with your estate tax experts.

There were very few discounted properties to be had and the returns were horrible. 

The key to investing is you have to buy the property at a discount.