After combing through a number of different posts on marketing strategies, I have come to some sort of a conclusion: yellow letters have a relative high response rate with high probability of unmotivated sellers, and postcards lead to low response rate with more motivated sellers.This being the case, I have decided that I would like to go the postcard route.

One of my concerns is that the prior owners are willing to take such a huge loss on the property considering they want it to be an investment, but the broker assured us that it's been sitting on the market for quite awhile, they're unable to properly manage it from so far away, and the real estate market in the area is slow - so they've been aggressively priced to sell.Anyways, the house just next door to the east (the yellow one) is a very comparable property detail wise, but not quite as nice and it currently is leased out for $700 per month.

I have been using yellow letters to market to absentee owners and I want to expand my direct mail marketing campaign to owners who have been missing payments and have received a Notice of Default as I believe there is more motivation to sell.I have been using traditional yellow letter message, "Hi I am Robert and I want to buy your house quickly for cash".

I have been using yellow letters to market to absentee owners and I want to expand my direct mail marketing campaign to owners who have been missing payments and have received a Notice of Default as I believe there is more motivation to sell.I have been using traditional yellow letter message, "Hi I am Robert and I want to buy your house quickly for cash".

LynnI'm looking at two different applications for the marketing.First, marketing to those who have called in the past from yellow letters.

ABM Always Be MarketingI've been targeting accidental landlords on Craigslist to see if their interested in selling.This week I've started sending yellow letters (if you enter yellow letters or direct mail in the search bar for several articles and discussions) to expired listings.Next up is a direct marketing campaign to absentee owners.When I run errands I take different routes through my farm area looking for For Rents and FSBOs.I also have a website to direct leads to.

Sounds like you know your niche market and have a plan, that's a huge bonus to start with.If you haven't done so already, you might want to set up your keyword alerts (top of page to right, under yellow bar) maybe with the city you're in, student housing, and other terms you'd like to be notified of when they're being discussed.

Marketing, Marketing, MarketingAdvertising, Advertising, AdvertisingBandit Signs Direct Mail - Yellow Letters work bestBird Dogs - Basically paying go-getters to spot deals for you, normally $500 - $1000 after you get paidWebsite - Using Google Adwords or Bing market your siteRealtors - but you may have to be more seasoned to deal with realtors because you will know more than the realtor in a lot of cases.

Yellow letters are better, there is a ton of opinion on this, that's mine.

I bought 200 yellow letters from a yellow letter company.