So you still want 10% for performing the same work?

Hey Stephanie - If you’re open to STRs, they tend to perform well in Orange County.

Owners mistakenly ASSUME all PMCs offer the exact SAME SERVICES and PERFORM those services EXACTLY THE SAME WAY, so price is the only differentiator – so, they often select the first PMC they call or that calls them back!

.--- Tactic 2: Focus on Fundamentals: Zell emphasized cash flow and property performance over speculation.--- Tactic 3: Diversification: He invested across various real estate sectors, reducing risk.2.

.- I have not done a brrrr since the rates increased in early 2022 because in my market they bleed cash after I perform a refi to extract some of the value add

I think this stuff needs to be redesigned or pulled from the market if this is how it is (not) performing.

I agree that choosing a style that enhances the property's appeal is key.

They're paid by the job and if their performance ever decreases (which can happen - they're great for a time and eventually for whatever reason their quality, timeliness, etc declines) then it's easier to phase them out & replace them with a different crew. 

There is a relationship team sourcing deals, then due diligence teams to perform DD, and ultimately investment committee meetings and sign off.  

You haven't even closed yet so how can you assess its future performance as profitable or not.