LICENSE AND FEES $8000, CUSTOMIZATION OF THE HOME $5,0000, CONTRACTORS (I HAVE NOT IDEA JUST FROM WHAT I HAVE BEEN TOLD $5-$10,000 BECAUSE THERE ARE NO HEAVY LIFTING, CRANES OR HEAVY TOOLS), AND LETS DO $10,000 FOR EMERGENCIES.

They think they can hide behind custom contracts and lawyers. 

Ideally you want to make sure it's near a major highway so tenants have easy access points to their customer base, especially with the trade type tenants like plumbers, HVAC etc.   

I do know that the more complex/custom you make it, the harder it is to maintain.   

Also, accounting/ metrics are a BIG DEAL because we have a property management company so we need more features to customize reports and look at accurate revenue data.

Previously, I dedicated many years to selling custom and semi-custom residential properties for a highly respected and well-known builder in Atlanta.

We get a lot of intel and feedback from our customers across the US.

It's largely dependent on things like price competitiveness, your customer service abilities and ratings, property features, location, etc.

What are your creative ideas and best items you put in your STR that customers rave about in reviews or you think help get more bookings? 

Some of our owners still have very low rents but the average rent increase right now is $0 - $50.Improving the work order response time which is a factor of customer service.