And the best part is that it's free and already widely used between millennials to send money among friends. 

Obviously they are trying to make it an attractive place for folks (read millennials) who work in silicon valley.  

An influx of millennial job-seekers drawn to the low cost of living compared to coastal markets, combined with growth in Internet and technology sector jobs, make Austin one of the most desirable metros for renters" And, a bonus for investors (but not good news for those striving to own a home), a limited number of Austin renters will graduate to homeownership.

After a predetermined period of time, the Occupant will buy out the Investor or, if the Occupant does not want or cannot afford the buyout, the house will be sold.This strategy can help young millennials who have good income but can not get a mortgage.

There is a slight trend of millennials being more interested in renting vs. owning homes.

Millennials, like me, can afford downtown housing and businesses are moving to the area.

Technology is here are Millennials are pushing hard

Obviously there are financing benefits of the FHA or 203k loan, but as a millennial in a tough real estate market, this is my natural progression of thought.Thank you all in advance for your input and advice.

Get some trendy artsy millennials to do pop up events.

I see millennials and younger generations booking via AIrbnb and a more mature crowd booking through the Homeaway (I get nothing from anyone else and refuse to use Booking.com any more).