His rentals are now a reliable source of steady and recurring income (which is invaluable for a retired person but also a small % few have...beyond a tiny Social Security check). 

With social media, or any other type of marketing you need to understand VRIN scores: V stands for value.

@Ash BisariaRecommend exploring as many sources as possible to get referrals AND cross-reference them to get as much accurate information as possible.Check out NARPM.com, BP’s Property Manager Finder (BiggerPockets: The Real Estate Investing Social Network), etc.Also, encourage you to learn from the mistakes of others - by reading posts here on BiggerPockets about owners not having their expectations met by their current Property Management Company.

Social media is a game-changer for real estate investors for better or worse, but which platforms do you think are the most effective?

You’re surely going to create income taxes and maybe Medicare/social security taxes if you start paying yourself for labor/work.

I have experience in this field as my 9-5 is w/ non-profit that works w/ in the social services field.

Make sure you get a signed w9 with a social security number if it’s over $600.

I’m not much for social media, so I would not have thought about that.

The reality ended up being it was a fad market, people went there because social distancing was easy and it was a new place to explore. 

If the conversation is substantial, add them on social media, collect their name, email & phone number and share yours as well.