I think it was Airbnb that had suggestions for me to lower my pricing because they were scanning the competition (Booking.com in that scenario) and saw a lower price.  

Pay off the highest interest debts or consolidate into a lower interest rate.

In areas such as NYC the market tends to be a little lower, from what I understand.

Which you want to lower?

They work for my mom because it is a lower commission split, I feel like I am struggling because I have no leads.

If you can come up with an extra 1.5% and finance with a conventional loan you have none of those downsides, a lower monthly payment and PMI only until you hit 20% equity

For more expensive properties you'll be wanting to pay a lower interest rate and doing short/mid term rentals.

The voucher program typically determines the amount they’ll pay based on their calculations, and you don’t necessarily need to lower your listed price for utility allowances.

Long story short, you can, but since you are only targeting investors, your sale price will likely be lower than comps.Talk to a local agent about your local tenant laws and have them review their lease

I'd lower the price slightly below your competition and get real reviews.Be customer focused.