But being bitter only hurts you and impacts your growth. 

No one is trying to fight over BP leads here, you seem bitter about Direct Mail when you couldn't make it work in your market. 

The intent is to see what their position is (i.e fight to the bitter end, cash for keys possibility or possible rental deal).  

Although I now understand the idea behind rent increases, a year ago I was the angry bitter tenant.

Hey @Courtney Taylor looks like our schools were rivals!

I've been scouring the BR market for a long time and I bet it rivals any place with having drastic property value changes from one block to the next. 

My house has a few important & unique advantages that boost rent value & reduce likelihood of vacancy - amazing layout that rivals many new-construction apartments, huge back deck and fenced-in landscaped yard, driveway that can fit 2 cars, high-end boilers that keep energy bills low, massive combined 2nd+3rd fl unit with 3bed/2ba, high-end fixtures, beautiful common spaces, ample secure storage, blah blah blah. 

Maybe the easiest, but a bitter pill to swallow, as I really love these properties and feel their markets are trending upward for a bigger payoff.

They all sit there and get bitter about how they had to start on their own so they push you to the bottom to prove some kind of point. 

Bad boys complain bitterly,,,,Do they have testamonials from happy franchisees with Phone numbers and websites?