They seem to find a ton of discretionary violations on the non-conforming units, but pass them.It is already difficult to park on-street in many areas, this will only make it worse, but maybe millennials not owning cars will even it out.

I struggle with this everyday because my millennial friends that are buying over pay, or sit on the sidelines.

With the millennials being the fastest-growing group of consumers, it is important to advertise to fit their needs.

As a millennial, I know what my peers are looking for while traveling.

I think what also has to be considered is that not as many Chicago millennials will buy as we would have initially thought. 

No secret recipe, or some millennial metric.

Going forward though, it may be beneficial in the way of attracting younger professionals that are millennials as they are beginning to search for greener residences to call their home with apartments 

Brewery Town's "West Girard Ave" is sketchy BUT the millennials are checking out the area bars...and some are living there.....I think it's a C moving to a B...why?  

I think there is a lot of potential in the area given the reasons you've already listed, location (close to the freeway and SF), millennial's rental preference, proximity to public transportation, etc.    

I think it has something to do with the crazy "millennials" who love their "apps"!