All Forum Posts by: Veronica Frieling

Thanks for the info, @Billy Amberg!

Hard money works great if you work with a reputable lender that knows what they're doing. It sounds like that's the way to go.

Host open houses for other agents and door knock the neighbors the day before and the day of to invite them to see the house for sale. That way you can potentially get both buyers and sellers.

Facebook Ads are and sales funnels are great for buyer leads since 90% of buyers are searching online.

Before transitioning into hard money, I'd run Facebook ads to sales funnels that featured my listings to capture buyer leads. I also hosted webinars for sellers and ran Facebook Ads to those funnels. I've also used Messenger Bots to answer questions and engage with people who've taken quizzes.

Now I am focused on email marketing to my relationships with realtors and mortgage loan originators to teach them all about hard money and digital marketing. 

I found my boutique brokerage by narrowing down the neighborhood I wanted to work in (West Hollywood)... So what I did was drive around the neighborhood to spot brokerages. I either took down their names or walked in to introduce myself. 

The minimum you will want to do is 

• Draw up a Note (the security instrument of your investment)
• Draw up an record a Deed of Trust, which is the recordable document that shows you as a lien holder on the property you are lending on.
• Get Lender's Insurance through a title company to insure your position on the property
• Be added onto the property insurance ( whatever is mandatory in your state: fire, flood, earthquake, etc.)

You can get these documents from a local title company.

We're from 8.58-12% 2-4 pts net up to 70% LT V

@Chris Mason for sure!