How To Use Video As A Real Estate Marketing Tool

Video marketing is a successful approach to support your real estate business, for clear reasons like buyers connecting with houses on a visual level, making video a perfect medium for brand expansion.

However, video marketing is a learned art, and not every person will have a talent for it. Don’t worry because with the practice, you’ll become perfect. Videos are a great way to expand the real estate marketing campaign.

Below are the given ways through which one can avail videos to boost real estate business. Keep reading…

Using online Video Tools

Online video tools are an awesome way that gives you a chance to communicate through video with home buyers and sellers. It's the ideal scene for drawing in with a broad audience on the Internet.

Live-streaming applications like Meerkat (available on Google Play and the App Store), Periscope (available on Google Play and the App Store), and Facebook Live, enable you to effectively communicate your live-streaming video on social media, rising your reach.

Listing videos

85% of buyers and sellers want an agent, who uses videos because homes with listing videos get 4-times better response as compared to other homes.

Listing videos are the bread and butter of real estate video marketing. Flaunting the listings you show off in an appealing and drawing in the video is a viable way to attract new leads. Many smartphones can shoot superb photograph and video. Combine it with free editing apps, and simple upload capabilities. While making your posting video, add video clips, images, and audios to keep your audience engaged.

Agent\office promo videos

Don't simply tell, but show other home buyers and sellers, what makes you different from the competition. Think about what makes you to emerge as a real estate agent. Think as an agent, what makes your office, your staff, and your home stand out. And, then show others by displaying an engaging promo video. If you have a unique culture, don’t hesitate to highlight. Think about these videos as opportunities to win more listings.

Testimonial videos

Satisfied and happy customers are the best publicists for your real estate brand. Testimonial videos let home buyers hear it straight from the “word of mouth" when it comes to your hard working attitude and your ability to close proficiently and opportune. True that you can’t force a client to give testimony. But, if the client is a happy customer for years and he’s ready to give a feedback; then, a genuine testimonial video can work wonders.

Ready to get your real estate video marketing game on? Try out these video ideas and do share your views with us in the comments section given below!