MiddleMen Podcast - Choosing A CRM
A lot of new and old business struggle to keep a good contact base in place that they use consistently. When deciding on a system that will work for your business, you need to make sure it is one that is easy to use. If you have a piece of software that is clunky and hard to figure out, the chances are that you and your employees will struggle to use it and eventually it becomes worthless. A good CRM is user friendly and could be used by your 90 year grandparents or 3 year old kid. You want a piece of software that naturally moves to the conclusions a mind would make for the next step in the process. The best example of this kind of movement in our current technological environment is the IPhone.
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