How to Use Facebook to Find Motivated Real Estate Sellers

Today, smart real estate investors recognize the importance of incorporating social media into a successful marketing strategy. Particularly, Facebook offers support in locating motivated sellers. You need sellers to locate deals and move your business forward.

Facebook also works well to support your brand identity and build an online following. This can take your real estate gig to the next level. Plus, Facebook won’t break your marketing budget.

Use Facebook to Gain Leads

Facebook enhances your real estate investing marketing strategy by providing easy access to motivated sellers. For certain strategies, like wholesaling, your need quick results to keep your business moving forward. Speed is the key to success. You need vetted leads to make cash quickly.

What is a Motivated Seller?

When we discuss motivated sellers, we mean property owners that need to sell their properties quickly. They can’t afford to go through the typical real estate process with high closing costs. They need a solution now.

Often, motivated sellers are facing foreclosure, back taxes or other financial problems. Also, people who’ve inherited a property they don’t want to own may want to sell quickly. Facebook lets you connect with these sellers.

How to Use Facebook to Find Motivated Sellers

1. Locate Distressed Sellers

Build content directed to distressed sellers. These are your sellers motivated to act who are currently looking for a solution. Share content that educates on the best way out of their problem.

For example, share or create content on how to avoid foreclosure, sell a home in probate or prevent an auction for a tax delinquent property. Aim to establish yourself as a trusted expert. The key with social media marketing is a give to get mindset. If you want to gain leads, you need to add value to the sellers.

1. Focus on Target Areas

Facebook has 2.7 billion uses. To be effective you need to target a specific audience in specific geographic areas. You don’t need motivated sellers in Seattle if you operate in Jacksonville. That’s a waste of your marketing effort.

Thankfully, Facebook includes tools to narrow your message to targeted groups. For example, tailor your focus to certain zip codes. Having a ton of followers feels great. But, if none of those followers convert, it doesn’t do your business any good.

1. Find Qualified Buyers

Once you have deals in the works with sellers, you need qualified buyers. Especially for wholesale deals and fix and flips, you must have buyers to succeed. Just like your strategy to find sellers, add value to buyers with relevant content.

Use your areas of expertise to create or share content buyers want to see. For example, communicate the benefits of purchasing real estate through non-traditional methods, like from an investor. Tell the story of why working with a real estate investor produces positive outcomes for buyers.

1. Partner with Other Experts

Collaboration is all the rage right now. From the latest hit song to co-branded retail products, markets know to gain more attention, you leverage your partner’s followers. When you partner, you can close more deals quicker and expand your reach.

Consider starting a Facebook real estate group with another investor in your local market. You can tag team posts and Facebook live conversations. This works especially well if you partner with someone in another real estate investing niche. Plus, you build authority by demonstrating your connections in the industry.

1. Market Your Real Estate Properties on Facebook

Dedicate part of your Facebook account to your current listings. Be sure to keep it up-to-date so your audience doesn’t become frustrated. Facebook is a great way to promote properties to attract both sellers and buyers.

When you share properties on Facebook, create a post with the property details and an accurate description. This helps with search. Include details, like neighborhood, zip code, type of home and price.

1. Start A Facebook Real Estate Group

Even public Facebook groups build a feeling of belonging. Start a Facebook Group for your local market area. If you invest in multiple markets with a virtual real estate investing strategy, Facebook gives a convenient way to connect to the local audience.

Once you create a group, invite any followers that match the group demographic. Make the group public so the group content is visible everyone. You do want to require approval for all posts. This keeps conflict at bay to protect your reputation.

Invest in Facebook as Part of Your Marketing Strategy

Make Facebook a smart part of your marketing strategy. Social media puts your desired message in front of your target audience. Grow your business without breaking your marketing budget with Facebook to increase your seller leads.