How do Insurance Rates work?

[Cameron Moore]

As a lot of consumers may not fully comprehend what determines their insurance rates, I'd like to offer a concise explanation of the factors that come into play: 

Insurance companies are profit-driven businesses that periodically switch between growth and profit modes. During profit mode, they may increase existing customer rates and raise new business rates to reduce new customer acquisition to optimize their margins. Conversely, during growth mode, they may lower rates and focus on attracting new customers in specific areas to expand their market share. To ensure optimal cash flow, it's crucial to have a broker who can navigate which carriers are in growth mode versus profit mode. This helps to secure competitive rates while ensuring the carrier is financially stable and can meet their obligations in case of claims.