Skip to content
×
PRO
Pro Members Get Full Access!
Get off the sidelines and take action in real estate investing with BiggerPockets Pro. Our comprehensive suite of tools and resources minimize mistakes, support informed decisions, and propel you to success.
Advanced networking features
Market and Deal Finder tools
Property analysis calculators
Landlord Command Center
$0
TODAY
$69.00/month when billed monthly.
$32.50/month when billed annually.
7 day free trial. Cancel anytime
Already a Pro Member? Sign in here

Join Over 3 Million Real Estate Investors

Create a free BiggerPockets account to comment, participate, and connect with over 3 million real estate investors.
Use your real name
By signing up, you indicate that you agree to the BiggerPockets Terms & Conditions.
The community here is like my own little personal real estate army that I can depend upon to help me through ANY problems I come across.
Wholesaling
All Forum Categories
Followed Discussions
Followed Categories
Followed People
Followed Locations
Market News & Data
General Info
Real Estate Strategies
Landlording & Rental Properties
Real Estate Professionals
Financial, Tax, & Legal
Real Estate Classifieds
Reviews & Feedback

Updated over 9 years ago, 07/07/2015

User Stats

13
Posts
2
Votes
Calvin Singleton
  • New to Real Estate
  • Houston, TX
2
Votes |
13
Posts

Go for no?

Calvin Singleton
  • New to Real Estate
  • Houston, TX
Posted

I just got my first response to my direct mail campaign! As a newbie I'm excited because I've been getting the sense of doubt from my peers they think I'm gone crazy. But anyway it is a probate lead and she's the mother of the decedent, she told me that she doesn't want to sell the property. To me, she didn't sound to sure about it TBH my first call I was a bit anxious/overwhelmed. Do I take her off the list and take my L or keep marketing to those who decline to sell?

User Stats

205
Posts
86
Votes
Cody Alexander
  • Real Estate Professional
  • Bakersfield, CA
86
Votes |
205
Posts
Cody Alexander
  • Real Estate Professional
  • Bakersfield, CA
Replied

@Calvin Singleton Keep marketing to them. Circumstances change and a no today could be a yes in 3 months.

User Stats

3,864
Posts
3,545
Votes
Rick H.#4 Marketing Your Property Contributor
  • Lender
  • Greater LA/Orange County area, CA
3,545
Votes |
3,864
Posts
Rick H.#4 Marketing Your Property Contributor
  • Lender
  • Greater LA/Orange County area, CA
Replied

Marketing is much like dating. 

I suggest you split your list into several different groups by response:

A) Now - pursue further to convert and attempt to close

B) Not now - nurture

C) Never or no good.

Be friendly and don't try to force anything which doesn't seem to flow naturally.

Personally, I find it easier to work with a 'no' or an angry person than a confused person. I can re-direct the angry persons fear, by I can't redirect confusion. 

Vacasa logo
Vacasa
|
Sponsored
We do the work. You get the ROI. We do it all for your vacation rental. All—marketing, pricing, guest requests, housekeeping & more.

User Stats

1,893
Posts
2,225
Votes
Dev Horn
Pro Member
#3 Marketing Your Property Contributor
  • Flipper/Rehabber
  • Arlington, TX
2,225
Votes |
1,893
Posts
Dev Horn
Pro Member
#3 Marketing Your Property Contributor
  • Flipper/Rehabber
  • Arlington, TX
Replied

Start an Excel or Google doc spreadsheet and keep track of leads like this.  A deal often starts with a "how does the work? what will you offer?" phone call that even months later turns into a cash purchase.  Track each respondents name, address, and contact info with a "Next Follow-Up Date" and just make a note to call them or drop them a simple postcard once every 3 to 6 months.

Most people S*CK at follow-up.  Successful investors do it as a process.

And last, don't listen to your peers about real estate unless they are (a) real estate professionals and/or (b) have made a lot of money.  Unfortunately, the people closest to us can be one of the heaviest forces pulling us down as we climb toward success.  Avoid getting sucked into anyone's vortex of negativity!

"There is only one way to avoid criticism: do nothing, say nothing, and be nothing." ~ Aristotle

  • Dev Horn
  • User Stats

    13
    Posts
    2
    Votes
    Calvin Singleton
    • New to Real Estate
    • Houston, TX
    2
    Votes |
    13
    Posts
    Calvin Singleton
    • New to Real Estate
    • Houston, TX
    Replied

    Thanks @Cody Spencer I guess I just have to get over the feeling of rejection and over-pursuing a result they "don't want"

    @Rick Harmon that is a perfect comparison "marketing is like dating" I love that idea it's makes the situation easier to relate. I won't force my agenda onto them, but try and bring them to it on "their own" terms, right?

    @Dev Horn I just made an input cell for notes and follow ups in my probate excel spread, I appreciate the feedback and true following up can seem "tough" since the lead already said no. Lastly, it's a shame peers can be the worst, but I'm on a mission in REI

    User Stats

    131
    Posts
    46
    Votes
    Shaun Caldwell
    • Investor
    • Charlotte, NC
    46
    Votes |
    131
    Posts
    Shaun Caldwell
    • Investor
    • Charlotte, NC
    Replied

    @Calvin Singleton stick with it! Life circumstances change. A no today can turn into a yes in the future. By consistently reminding your prospects that you are an option through your marketing, if/when they decide to sell they'll remember you. You'll never know if you stop mailing.