Go for no?

[Calvin Singleton]

I just got my first response to my direct mail campaign! As a newbie I'm excited because I've been getting the sense of doubt from my peers they think I'm gone crazy. But anyway it is a probate lead and she's the mother of the decedent, she told me that she doesn't want to sell the property. To me, she didn't sound to sure about it TBH my first call I was a bit anxious/overwhelmed. Do I take her off the list and take my L or keep marketing to those who decline to sell?

[Cody Alexander]

@Calvin Singleton Keep marketing to them. Circumstances change and a no today could be a yes in 3 months.

[Rick H.]

Marketing is much like dating. 

I suggest you split your list into several different groups by response:

A) Now - pursue further to convert and attempt to close

B) Not now - nurture

C) Never or no good.

Be friendly and don't try to force anything which doesn't seem to flow naturally.

Personally, I find it easier to work with a 'no' or an angry person than a confused person. I can re-direct the angry persons fear, by I can't redirect confusion. 

[Dev Horn]

Start an Excel or Google doc spreadsheet and keep track of leads like this.  A deal often starts with a "how does the work? what will you offer?" phone call that even months later turns into a cash purchase.  Track each respondents name, address, and contact info with a "Next Follow-Up Date" and just make a note to call them or drop them a simple postcard once every 3 to 6 months.

Most people S*CK at follow-up.  Successful investors do it as a process.

And last, don't listen to your peers about real estate unless they are (a) real estate professionals and/or (b) have made a lot of money.  Unfortunately, the people closest to us can be one of the heaviest forces pulling us down as we climb toward success.  Avoid getting sucked into anyone's vortex of negativity!

"There is only one way to avoid criticism: do nothing, say nothing, and be nothing." ~ Aristotle

[Calvin Singleton]

Thanks @Cody Spencer I guess I just have to get over the feeling of rejection and over-pursuing a result they "don't want"

@Rick Harmon that is a perfect comparison "marketing is like dating" I love that idea it's makes the situation easier to relate. I won't force my agenda onto them, but try and bring them to it on "their own" terms, right?

@Dev Horn I just made an input cell for notes and follow ups in my probate excel spread, I appreciate the feedback and true following up can seem "tough" since the lead already said no. Lastly, it's a shame peers can be the worst, but I'm on a mission in REI

[Shaun Caldwell]

@Calvin Singleton stick with it! Life circumstances change. A no today can turn into a yes in the future. By consistently reminding your prospects that you are an option through your marketing, if/when they decide to sell they'll remember you. You'll never know if you stop mailing.