PLEASE! Critique my first Marketing Campaign!

[Carlos Diaz]

I hope everyone is having a productive day!

I will be starting my first direct mail campaign in a week or two.

I am targeting absentee owners in Dade County. I am using a reputable list source, listability.com.

Here are my criteria:

• Owner age: 30+ years of age
• Equity: minimum 40% equity in home
• Market Values up to $350,000
• SFR properties and 2-4 unit properties

These criteria yield about 6,000 records.

I plan to send 500 direct mailer postcards every week for 12 weeks until I exhaust all of those records. My goal is to send each of the 6,000 records three or four different pieces of marketing material over the next eight to ten months.

How does this sound? Is there something I am missing?