Verbiage on website concern

Verbiage on website concern

Investor · Westchester County, NY · Member since 2014 · 77 posts · 19 votes

This is kind of an awkward question to ask, and I'm somewhat hesitant to do so, but I'm going to anyway. Basically, I'm using a kind of "packaged" website, I guess you could say, in which there is content built into the pages. I like the content, but some of the verbiage concerns me a bit. Specifically, it indicates that I'm even able to help sellers who owe more than the house is worth, and will therefore negotiate with the lender (in other words, as I understand it, attempt a short sale). The problem is that I'm not sure if I AM, in fact, willing to attempt a short sale, especially as a beginner. In fact, I'm not even sure of the legality of it at this time!

The question, therefore, is whether or not I should just remove that text. The obvious answer is "yes," but I also don't want to make it sound like I'm not willing to help (as in buy from) distressed sellers, because of course I am, and to be in this business, HAVE to be. While I certainly don't want to commit false advertising, do you think there's anyway to "finesse" it so that if someone who's underwater does contact me, I can kind of gracefully back out of that particular deal? Hope that makes sense.

Thank you!

1Reply
41 views

8 Replies

Jump to latestLatest
  • Investor · Minneapolis, MN · Member since 2014 · 133 posts · 29 votes
    11y

    @Jordan solomon

    Upside down sellers are distressed,true.But you may help them by directi g them to a realtor buddy for a short sale.

    As a wholesaler you want a good/clear title and an upsidedown seller will not have that by virtue of what he owes the lender.

  • Investor · Fayetteville, NC · Member since 2014 · 916 posts · 190 votes
    11y

    Be a man of your word is all I have to say...

  • Investor · Westchester County, NY · Member since 2014 · 77 posts · 19 votes
    11y

    @Chaz Reid

    I certainly understand your point, and it sounds all well and good, but, really, how far do you take that? So does that mean that if a wholesaler (or rehabber, for that matter) advertises that he/she will buy houses in any condition, it's wrong for that wholesaler to pass on any house? Even one is a so-called "war zone" location? It seems like to do this business, one has to be somewhat selective, even if that's not how one advertises.

  • Investor · Fayetteville, NC · Member since 2014 · 916 posts · 190 votes
    11y

    Umm, I don't know about being selective. As a wholesaler, we are looking for deals. Regardless of where they are located. Some people do business in warzones, some don't. Its your personal call as to what type of properties you're willing to go check out. I don't have a problem visiting a property that sounds promising. Money is money. I've seen the most horrible looking, smelling, condition properties get flipped.

    The wording of your website is one thing. Most of the time sellers don't even understand exactly what it is we do. That's when your professionalism can put things into your wording. I personally don't think people will scrub over your website like that. Plus its a part of the screening process. If caller A wants 100k for property that's worth 80k, sounds like you have some negotiating to do or move right on along.

    I probably tell at least one person a week, don't get stuck on the small things in this business. Get the ball rolling and figure the rest out while its rolling. No one started perfectly, but you can make it a piece of perfection after things get rolling well. Just post basic verbiage, contact the leads, make yourself some money. See how things go for a couple weeks, change it up if you don't like it or you're not getting the results you want.

    Makes sense @Jordan Solomon?

  • Investor · Westchester County, NY · Member since 2014 · 77 posts · 19 votes
    11y

    @Chaz Reid It makes sense, but I would just point out that we're (wholesalers) not in total control here. That is, what we do is contingent upon the preferences of our buyers. That is, if our buyers are selective (based on how attractive they think the property will be to THEIR end buyer or tenant), it seems like we have to be somewhat selective as well. There's no point in putting a property under contract if our buyers aren't going to take it.

  • Investor · Fayetteville, NC · Member since 2014 · 916 posts · 190 votes
    11y

    So what are your buyers looking for @Jordan Solomon? Is that what you are marketing for? Is that what your verbiage will attract? Are you working for just some buyers you currently deal with or are you working for good deals that will attract buyers?

    These are just a few questions you have to ask yourself before marketing. Most wholesalers just market for deals, some market for specifics. I personally market for deals, BUT I also have a database with my buyer preferences.

  • Investor · Westchester County, NY · Member since 2014 · 77 posts · 19 votes
    11y

    @Chaz Reid

    Well, I think we're getting a bit off-topic here. The point is, I can't help but think that anyone who indicates in his/her marketing that he/she will buy ANY house is exaggerating a bit. So, what I'm trying to figure out is how bad it is to leave in language that pertains to short sales if I'm not sure how feasible that is for me to work on at this point.

  • Raleigh, NC · Member since 2011 · 721 posts · 343 votes
    11y

    Just a suggestion:  take out the verbiage. 

Join the conversationCreate a free account to reply, vote on answers and follow this thread.