Wholesaling Done Right

[Shema Cochrane]

Wholesaling has gotten a bad reputation in some circles, and honestly, I get it. Too many wholesalers are so eager to get a contract that they lock up properties way above market value, hoping to find a buyer who doesn’t know any better. That’s not a business model—it’s just chaos.

If we want to be taken seriously in this industry, we have to respect the process. Learn your market. Understand what makes a deal a real deal. Not every seller will align with your business, and that’s okay. The right opportunities come when you focus on solving problems, not forcing deals that don’t make sense.

There are sellers out there ready and willing to sell at a price that works for both you and your buyers. When we wholesale with integrity, we create win-win situations and build real, long-term relationships.

Let’s bring back the dignity in this business. 

What are your thoughts?