Social Media & Motivated Sellers

[Damian Walker]

I know using SEO and digital ads have been used, but has anyone tried to leverage regular, unpaid social media posts to generate motivated seller leads?

If so, how well did (or didnt) it work? 

[Jerryll Noorden]

Social media is relying on reach.

Unless you have huge following,  it is hard to get traction in a reasonable amount of time. You absolutely CAN use simple free social media posts to get traction, but it requires posting actual value pretty much 4 to 5 times a week,  posting about things a motivated seller would be interested in. So posts like "do you need to sell your house fast" is not going to cut it.

Actual value so that people like and share your posts.

The best maerketing is done when you cross pollinate your efforts.

Send them to your youtube video, and from therem send them to your instagram. And people start seeing you everywhere providing pure value.

Remember this is something you SHOULD do regardless. This is part of running a business. Don't just do it "if you want to generate leads". Do i t to build your online presence, reputation and credibility as a business.

[Eliott Elias]

Be intentional with your content, Instagram and Linkedin are powerful. 

[Wale Lawal]

@Damian Walker

As a real estate investor, it’s your job to find motivated sellers every possible way you can. You have to attract interested parties that are willing to sell you their property cheaply because they need to vacate ownership for one reason or another. To pull this off, you may want to use social media platforms to find your next great deal.

But how do you utilize these platforms to find real estate sellers who are motivated to work with you? Simply put, there are a few ways to go about it and we will share our most effective techniques with you below.

Use the Search Feature to Discover Motivated Sellers
Whether you’re spending time on Facebook, Twitter, Instagram, or another social media platform, the search feature could come in very handy to help you discover motivated sellers. People who are really determined to sell their house have undoubtedly posted about it on their social media account. So if you search for specific terms like “real estate for sale” or something similar, you should discover a few solid leads that you never would have found otherwise.

All in all, using the search feature is a great way to discover other connections to valuable real estate as well. You can find real estate investors groups, real estate agents, and other things related to real estate. By searching for and discovering active Facebook pages, Instagram feeds, and Twitter feeds, you’ll connect with active investors and real estate agents that you never would have known otherwise.

Run Facebook Ads and Promoted Posts
Facebook is one of the most powerful websites in the world. And as far as social media goes, there are more than 2.2 billion active users on the site every day. This is a humongous audience to tap into so you have to take advantage of it sooner rather than later to find great real estate deals and motivated sellers.

Your best bet to connect with people quickly is to run Facebook ads and promoted posts. This will get your investment company in front of the right people. You can target specific people looking to sell their home and tell them that you are an interested buyer. Set it up so they can give you their name and email address so you can contact them in the future to learn more about their property.

Create Facebook and YouTube Videos about Your Real Estate Investing Business
Lastly, having a presence on YouTube and Facebook Live video will definitely get you in front of the right audience. You see, people love watching videos about topics of interest and they spend hours of their day consuming this content. If you can create high quality real estate related content, you can attract a large audience and find motivated sellers in the process. Remember to post these videos to Facebook Live and YouTube regularly to potentially access a colossal audience of motivated sellers.

Final Thoughts

Clearly, using social media to attract and find motivated sellers is a great idea. Take heed to this advice and use it as often as possible. It will help you grow your real estate investing business and find motivated sellers very easy in the future.

All the best!

[James Hamling]

Quote from @Wale Lawal:

@Damian Walker

As a real estate investor, it’s your job to find motivated sellers every possible way you can. You have to attract interested parties that are willing to sell you their property cheaply because they need to vacate ownership for one reason or another. To pull this off, you may want to use social media platforms to find your next great deal.

But how do you utilize these platforms to find real estate sellers who are motivated to work with you? Simply put, there are a few ways to go about it and we will share our most effective techniques with you below.

Use the Search Feature to Discover Motivated Sellers
Whether you’re spending time on Facebook, Twitter, Instagram, or another social media platform, the search feature could come in very handy to help you discover motivated sellers. People who are really determined to sell their house have undoubtedly posted about it on their social media account. So if you search for specific terms like “real estate for sale” or something similar, you should discover a few solid leads that you never would have found otherwise.

All in all, using the search feature is a great way to discover other connections to valuable real estate as well. You can find real estate investors groups, real estate agents, and other things related to real estate. By searching for and discovering active Facebook pages, Instagram feeds, and Twitter feeds, you’ll connect with active investors and real estate agents that you never would have known otherwise.

Run Facebook Ads and Promoted Posts
Facebook is one of the most powerful websites in the world. And as far as social media goes, there are more than 2.2 billion active users on the site every day. This is a humongous audience to tap into so you have to take advantage of it sooner rather than later to find great real estate deals and motivated sellers.

Your best bet to connect with people quickly is to run Facebook ads and promoted posts. This will get your investment company in front of the right people. You can target specific people looking to sell their home and tell them that you are an interested buyer. Set it up so they can give you their name and email address so you can contact them in the future to learn more about their property.

Create Facebook and YouTube Videos about Your Real Estate Investing Business
Lastly, having a presence on YouTube and Facebook Live video will definitely get you in front of the right audience. You see, people love watching videos about topics of interest and they spend hours of their day consuming this content. If you can create high quality real estate related content, you can attract a large audience and find motivated sellers in the process. Remember to post these videos to Facebook Live and YouTube regularly to potentially access a colossal audience of motivated sellers.

Final Thoughts

Clearly, using social media to attract and find motivated sellers is a great idea. Take heed to this advice and use it as often as possible. It will help you grow your real estate investing business and find motivated sellers very easy in the future.

All the best!

 Holly ChatGPT Batman!

[Tim Oppelt]

This is a great question!

A lot of times its real estate agents or investor/agent hybrids that build youtube channels for their local market and CRUSH it. like multiple deals a month. For just plain motivated sellers its a bit trickier, but in theory it can be done. A lot of these folks dont want to share their own distuation out in public, so it may be a bit less "social" imo. but creating content around you buy houses / seller reviews and explainng the process at the very minimum will add a huge credbiliity boost to your website and will warm you a lot of seller leads before you ever speak to them!

A lot of our demographic is older too, so it would be moreso Facebook vs IG. But ive heard of some investors experimenting with tiktok and having some level of success, so who the heck knows yet. I think its worth a test, but like Jerryl said, you need to post multiple times a week for many months before you would know if its going to work a lot. So its definitely not a "hack" and requires a lot more work then other marketing channels. 

[Damian Walker]

Thank you, everyone for the feedback. Ive been getting my content together so i will keep you all posted on how well it works or if it doesn't

[Kevin Hintz]

Yeah, I've tried relying on organic social media posts to connect with motivated sellers, but it’s honestly hit or miss. You really need consistent posting, engaging content, and good timing to even have a shot at reaching the right people. I had some luck in real estate groups and by sharing success stories, but the pace was slower compared to paid ads or SEO methods.

One thing I recently explored was incorporating tools like those for Social Media Posts using AI. They help automate posts and tailor content to your audience, which could definitely help speed up organic efforts.

[Jerryll Noorden]

Let me add some new wisdom to this.

Try not to see social media as "just another channel to try my luck".

It is not a separate thing, especially doing SEO or paying for ads.

When it comes to lead generation, it is not (just) about generating that lead. It is about closing them. Social media (or a secondary website, like a blog, or any other personal website that provides value) serves as a nurturing media, where prospects can learn more about you.

I have developed the 3 pillars of conversion.

A strategy that turns conversions into a 100% reliable mathematical equation.

The 3 pillars are:

Competence

Personality

Credibility.

For a prospect to convert into a lead, 1) they need to be the right audience (it doesn't matter how much Ketchup you put on a baby-cow burger, you won't be able to sell to a vegan. You NEED to be dealing with the right audience, and 2). You need to showcase the 3 pillars of conversions, in a light that aligns with what that audience's ideal cash buyer to work with is.

Social media is a perfect outlet to showcase who you are, what you are like, and what it would be like to work with you, all of which are essential requirements for a conversion to take place.

So Social media is not just another strategy to try out on its own stand-alone. It is one of the ingredients you need to take seriously no matter what kind of marketing you do!