Is cold calling DEAD?

[Chris Gould]

I’ve been cold calling for years and it was a main piece of my company’s marketing plan. We usually saw a contact rate of 10-12% using the Mojo dialer and it produced a deal every month or so, sometimes multiple deals per month.

As of recent, we’ve seen a drop down to 2-3% contact rates using the same data source and the same cold caller. It’s definitely not a personnel issue from looking into the problem.

I did some research online and it seems that new legislation allows and somewhat requires phone companies to actively block phone numbers that it suspects of being SPAM which could be any number that calls the same phone number 3 or more times.

I have used XenCall in the past but their customer service was terrible so we decided to stop using them and go back to Mojo Dialer but I’m thinking that was a mistake...

Any input would be greatly appreciated!

For some context, I do wholesaling in Indianapolis so there are a lot of deep discount deals out there, we’re just struggling to get in touch with these people now.

🙏🏻