What Qualifies as A Response on a Direct Mail Campaign

[Account Closed]

Hello BP,

So quick question. What do you consider or qualify as a "response" in your direct mail campaign?

Is a response anyone that responds to you via phone call, text, or email no matter what they have to say ( other than they no longer own the house of course) or do they have to have a certain kind of a response in order for you to count it?

My thoughts to this would be any response (phone call, text, or email) would count as long as they still owned the property even if they were not interested in selling, asked me to take their name off my list, was interested in selling but at a retail price, wasn't really interested in selling but wanted to see what I would offer, etc. Again I am currently considering any response a response other than they no longer own the house.

Ex. Send out 100 mailers, receive 3 responses ( phone call, text, or email) with whatever the actual response is ( other than they no longer own the house which I don't count) than I count it so that would be a 3% response rate.

How does everyone else judge this?

I am trying to track my mailers and response rate to see what is working and what is not. I don't want to under inflate or over inflate the numbers and just want to be realistic as far as if I am actually getting a "qualified response" or not.

Thanks

Robert

@Jerry Puckett I forgot to ask you this at lunch the other day so feel free to chime in.