Well, suppose you were farming tax liens in your local area.

And you knew that if you sent a postcard specifically talking about tax liens to that list that you just developed, many of the folks would get pissed off, curse your family, and never ever think about allowing you to help them solve their problems.

You are also aware that letters are an expensive endeavor, both financially and time wise, as you have developed a pretty sizable list of prospects.

So to beat the cost...

And play dumb as I said earlier...

Do you think it would work to send the folks on this tax liens list a general postcard about your company selling the possibility of them cashing out?

The postcard could hypnotically suggest that there is a greater problem that you can solve, but it will not directly implicate them as having a problem, as they have been chosen randomly due to the fact that they have property.

The advantage to you would be the cost, and since your belt is not quite as tight anymore you could spend more cash to get in front of more eyes.

And because the postcard is general, it would not exactly alert the mail carrier of their current financial conundrum, that they may (or may not "wink wink") be dealing with.