Put a name or leave blank on the return address of direct mail?

[Albert Cardenas]

Hello B P community,

Since the recipient does NOT know who I am, I've heard I should just put the "return  address" ONLY with no name.

I'm considering that or... If I do put a name, I will most likely put... Mr. & Mrs Smith followed by the return address.

Has anyone tested this, to know what the best response rate is when it comes to this question?

Thanx in advance!

Albert