Real Estate Investor · Sebastian, FL · Member since 2014 · 812 posts · 432 votes
I am just researching the various aspects of direct mail. I worked for a direct response TV advertising agency so a lot of the basics are the same. My biggest concern is dealing with calls while I am at work. How is that effectively handled, especially when starting out and potentially getting a lot of calls from tire kickers? How do you keep the costs under control, do good screening, and not lose valid leads, all at the same time? Or should I wait until I can handle the calls myself?
Wayne, are you talking about taking calls from potential tenants who might want to rent your property? If so leave a lot of detailed information about your property you have for rent on your voicemail and then return calls after work.
Hi Walt. Don't wait. That's the biggest deterrent/obstacle to success in this business and in most businesses.
There are several outfits that will take the calls for you and ask the questions if you want. They aren't too pricey either. I've used one in the past and once you get your questionnaire loaded with them, it's quite simple and they email you the info after the call.
Personally, I don't mind missing a call as it gives me time to do some homework on the seller and some on BP actually like playing "hard to get" as it shows motivation. If you can't get back to someone for a couple hours and by then they are not interested, they most likely won't be interested in a 40% discount off ARV.