Fair Oaks, CA · Member since 2014 · 34 posts · 12 votes
I have been hand writing yellow letters for the past month, targeting foreclosures, probates, and absentee owners. I have been reading forum posts about there strategy, whether it is better to send one letter to many different leads or to send the same lead multiple letters on your set budget. The majority have said that it is better to target the same lead multiple times with a series of letters. The letter is depending on the type of lead (foreclosure, distressed house, probate, ect.).
My question is where can I find the letter campaigns? Where did everyone get there multiple letters campaign?
Did everyone create there own? Did they pay for them?
I fear that this type of question is one of those trade secrets that people might not be willing to share, like a competitive advantage.
I'm not clear on the question. Are you looking to pay a service to run a campaign for you? There are a few services that will do that. Basically your campaign needs to target the same people consistently. So you say you have marketed to foreclosure, absentee, etc? Just keep a list of every person you mail to and then mail to them again in a month and then a month after that and so on; continue this pattern for at least 5-6 mailings (I'm sure everyone kind of has there own set number depending on the market and other factors). Make sure that your follow up letter is just that. So in the first letter say "I want to buy your house", and follow up message should be "hey I still want to buy your house". Hopefully that helps a little.
Bryan is right on, decide to do something and execute!
I send multiple letters to the same person in an aggressive form, they receive relevant content: Day1,3,5,7,10,14,21,28,35,42,49,56,63,70 days out.... seems excessive to some but it works for me. 13 pieces per person over 10 weeks. I may keep mailing depending on the feedback if any.
I just goggled around to find material.. its really a no brainer, pick some different stuff and alternate it all. depending on your budget adjust how many you send to the same person but I think the 1st 14 days are important... particularly if it is probate,divorce etc.
Thanks for the words. @Joe Stafford, @Brian L., @Bryan L.
I have heard of investors using letters in a series. I was wondering if anyone has had any real success with these. Right now, I only have one letter I write. Which says,
Dear Joe,
Hi !
My names is james ehrig and I would like to
$$BUY$$
Your house at
123 main st
Somewhere CA, 95689
Please call me
......................
Should I keep going with this simplistic type of letter? Or
Should I send a more captivating series of letters that are more structured in nature, letters that hit to the heart of what their issue might be?
For example: If an investor is mailing to a probate. They will have a letter for their first initial contact with that person, a separate letter for their second contact, another letter for their third contact, and so on. Each letter building on the last. These letters are designed to hit to the heart of the trials and tribulations that an individual might face while marching through the probate process. All of these letters might be similar to each other but are slightly different.
Which is better? Also, does anyone know of where I can get list of these structured letters for probate, absentee, distressed property, preforeclosure?
James - you can either go to your local advertising campaign store or, go to your local bookstore (or Amazon, etc.) and get a copy if Dan Kennedy's 'The Ultimate, No BS Guide to Sales Letters.'
This will get you thinking like a copywriter and introduce you to other resources where you can learn how to create better direct response campaigns. You can thank me later.
James Ehrig
I don't think it matters what letter choice you choose because if a seller is motivated enough you'll hear back from them. But I personally like to be captivating and sensitive to the situation especially for Probates. And when they do became motivated they may remember your letter. Also, try calling too. Nobody likes to do it and this is another measure that could set you apart. Be consistent and patient and it'll be good from there.
James - you can either go to your local advertising campaign store or, go to your local bookstore (or Amazon, etc.) and get a copy if Dan Kennedy's 'The Ultimate, No BS Guide to Sales Letters.'
This will get you thinking like a copywriter and introduce you to other resources where you can learn how to create better direct response campaigns. You can thank me later.
I personally have learned more from Dan Kennedy's books on Sales and Marketing.
But "word patterns" I learned from Ray Como.
"How committed are you to getting (your price, your terms, all cash)?
"We can offer you FULL PRICE, if you will hold a mortgage, or ALL CASH…at a pretty severe discount. Which one will work for you?
"Suppose I offer you full price, is there any reason why you wouldn’t hold a mortgage?
"Suppose I offered you your full asking price, is there any reason why you wouldn’t be flexible on the terms?