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David Sanders
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4BR SFH Pool Home STR near Disney, is $4K/month NET revenue realistic?

David Sanders
Posted Apr 20 2024, 18:17

I'd really like to hear from people who have a 4 bed pool house near Disney if $48K per year net revenue is realistic. By net I mean take home pay after direct booking fees, including cleaning. But not including utilities, HOA fees, etc.

I do plan on doing moderate, functional theming and a game/theater room. Looking at areas very close to Disney, like Windsor Hills, Emerald Island, or Indian Creek, etc. $4K per month is kinda my magic number for making this work for me, so I'd love to hear your specific numbers. Feel free to PM numbers to me if you would prefer.

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Zach Edelman
  • Lender
  • Austin, TX
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Zach Edelman
  • Lender
  • Austin, TX
Replied Apr 30 2024, 07:26
Quote from @David Sanders:
Quote from @Alex F.:

We have a 4-bedroom home near Disney - the home is well-themed and very close to Disney.  It does very well and should end the year right between 60-70K gross rev with great occupancy.  But this IS a very competitive market....This is a good article on some of these markets with a huge supply:  https://www.adventuresinairbnbs.com/p/help-i-stopped-getting...

Here is our Disney home:

Last year, we primarily received guests from Airbnb and, this year, from Booking.com. This is our only property where we could never 'climb up' the rankings in VRBO, so we received 0 guests from VRBO. This still puzzling.....The direct bookings from repeat guests are slowly growing.

Booking.com is hard to deal with, but we seem to get good overseas guests that stay for longer.  

Well that is encouraging to hear. This is in Storey Lake? I thought they only had 5+ BR houses. Or is this one of their townhouses? 

Not trying to steal your ideas, but would you be willing to send me a couple example pictures of the extent of your theming? 

 Where (what data source) did you get this analysis from?

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Replied Apr 30 2024, 11:21
Quote from @David Sanders:

I appreciate all the insight and for the most part I do agree with you all on this being the typical experience with STR's. However it seems to me like the units that are themed really well do significantly better than others. From my research, a well themed unit can easily bring twice the nightly rent of a lower end, same size house and the occupancy is higher as well.

I know themeing is expensive, but I was planning on doing that myself (I own an artisan construction company). I'm not just talking matching bed spreads with a wall mural, but more like a castle bed that you can walk into with a slide, for example. That's what I refer to as more "functional" theming.

Honestly I'm not looking to buy this as just an investment, I want it as my own vacation place for my family, but I'd like the net costs to be as low as possible and I'd like for it to be a long term investment if possible. and if it could make money, that would be a super bonus.

@David Sanders 

I'm a real estate broker and also own a STR management company. Emerald Island is a good solid resort, and an updated 4 Bed house with 2 nicely themed bedrooms, and game room should do very well... $48+ is in the ballpark. To frame this a little more, $48,000 / 237 Nights (65% x 365) = ADR of $202.50. ADR's have been down for all properties in the Orlando market. If you are self-managing, you'll have to really stay on top of your pricing. If you work with a STR company, make sure they have a revenue manager and use the latest dynamic pricing tools.

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