Bright Shiny Object Over There - Oh Look a Squirrel

[Jennifer McPherson]

I think part of what makes my entrepreneurial spirit is the attraction I have the bright shiny objects and what I call - Oh Look a Squirrel syndrome.  We dabble in real estate and have for a number of years but have not gone full steam ahead.  Real estate was action one of my - Oh look a Squirrel ventures but is secretly my favorite venture of them all! I do have a marketing agency which eats the vast majority of my time.  

That being said, I am trying to get to a spot where I am 90% working on my company and not 60% in it - which is currently what is happening. Once I get there my goal is to shift and work 50% more on building our STR business by acquiring more properties!

For example, we are in the process of getting approved for another STR in TX. This morning I decided to go onto AirNDA and do some research that took me to FL, NV, AK and CA. Look a Squirrel!

Curious how many people here also have the "Oh look a squirrel" syndrome?  Sometimes when I say things out (or type them in a forum) it makes me more accountable to start taking actions for the things I want most!