RUBS...

Is it just me or is this the most useless acronym ever?

So many times in print or on a podcast comes up the term RUBS.  It usually goes something like this:

"We've implemented 'R.U.B.S.' which is Ratio Utility Billing System. Which is a method of calculating a resident's utility bill based on occupancy, apartment square footage, number of beds, or some combination of factors."

Maybe it's whispered as an acronym a t REIT board meetings, but in the outside world, I've NEVER heard it just used as a straight acronym. because it always has to be unpacked. Every time.

1.) Wouldn't it be easier to just say "we bill back the water."

2.) It is neither whimsical in the word it creates nor a mnemonic that cleverly reminds you of its meaning.

Unless you are thinking of it in "rubs the tenant the wrong way.

Just an observation for fun.

Next episode, let's discuss the uselessness of "basis points."