Cold Calling Techniques, Tips, and Advice!

[Isaac El]

Hi,  I am new to the world of real estate investing.  I have been involved in some smaller deals over the last few years as a side investor, but now I am looking to take this full on and really get into the world of real estate investing.  I have noticed in some of the neighborhoods that I am looking to invest in, there are many properties that are abandoned or falling apart.  I was able to locate the owner information (lots of research and work there, but I don't mind putting in the effort)  

Where I need help is my pitch on the phone.  Can any of you give me some advice??? Right now I am getting lots of hang ups, don't call me, not interested - that sort of thing.

Right now I call and introduce my self very nice and friendly and say something like "I saw the property at 100 Broadway and want to know if you would be interested in selling" (along those lines)

PLEASE HELP

[Kevin Whisler]

Hey Isaac, 

Unfortunately, thats part of the life of cold calling. I've done upwards of 20 wholesale deals in the last year or so, all as a result of cold calling. The trick is to get straight to the point. 

Our script is super simple as well:

"Hey _____, this is Kevin calling from ****** about the property at ______. The reason for the call is that we're purchasing property in the area. Just reaching out to see if you had any interest in selling or if you'd be open to a cash offer?" 

The big thing that I teach my guys who cold call to do is focus on tonality. Its strictly business. You can be nice but also be assertive. You're calling them for a reason, that reason is to get a deal. I've found that when I'm overly nice to people, I start to sound "salesy" and then they are rude in return. And it really used to piss me off because I felt like if I'm nice to them, they should be nice back. 

Unfortunately the world doesn't work like that. Which is why I don't come off as overly nice anymore, but I don't come off as rude either. I try to come off as a professional who gets straight to the point, and most people respect that. They are getting sometimes 5-10 calls a DAY for their properties, you need to separate yourself as the professional in my opinion. 

In addition to me getting straight to the point and being professional, I don't get mad when people are a**holes back to me. Because i'm not being overly nice or a pushover to them, so I don't feel like I'm owed anything.

Hope this helps!

-Kev

Instagram: realkevinwhisler