Seeking Advice from Seasoned Investors on Marketing Strategies

[Konstantine Zuckerman]

Hi friends,

I’m looking to connect with experienced investors to discuss your current marketing processes. I have an idea for a unique data product, but before I dive deeper and invest more time and money into it, I want to learn from those with more experience in this field.

Some background:

I'm a tech entrepreneur with a passion for real estate investing. I focus primarily on land, splitting larger parcels into smaller ones within minor subdivisions. Through analyzing my leads, I’ve noticed some interesting correlations. After experimenting with data, I achieved a 3.7% response rate from direct mail and am still receiving calls after 8 weeks.

I’m not looking to sell anything; I genuinely want to understand more about effective marketing strategies before investing further in data and technology. If you are targeting at least 10,000 properties per month, I’d be grateful if you could spare 15 minutes to share your insights.

Thank you, and happy 4th of July everyone!

KZ

[Jason Taken]

Quote from @Konstantine Zuckerman:

Hi friends,

I’m looking to connect with experienced investors to discuss your current marketing processes. I have an idea for a unique data product, but before I dive deeper and invest more time and money into it, I want to learn from those with more experience in this field.

Some background:

I'm a tech entrepreneur with a passion for real estate investing. I focus primarily on land, splitting larger parcels into smaller ones within minor subdivisions. Through analyzing my leads, I’ve noticed some interesting correlations. After experimenting with data, I achieved a 3.7% response rate from direct mail and am still receiving calls after 8 weeks.

I’m not looking to sell anything; I genuinely want to understand more about effective marketing strategies before investing further in data and technology. If you are targeting at least 10,000 properties per month, I’d be grateful if you could spare 15 minutes to share your insights.

Thank you, and happy 4th of July everyone!

KZ

 We're lenders. We get about a 1% "click through rate" on direct mail. Different customer, but 3.7% from what I understand is pretty darn high.

 We recently launched a white label marketing platform for wholesalers that takes a similar approach and I cannot wait to see what kind of direct mail response we get. From what I've learned about the DM space, 3.7% is very good.