Advice & Feedback - Building Engaging Investor Lead Magnets

[Ben Schuster]

Hi All,

I’m a Partner at a Manufactured Housing Investment Syndication firm. We’ve been in business for 15 years, with a capitalization of $300M. Our growth has been entirely organic, driven by word-of-mouth referrals, but we’re now looking to expand our reach to new investors who might be interested in our offerings.

I’ve seen and heard a lot about lead magnets (e.g., signing up for an eBook in exchange for an email address) and was wondering if anyone has suggestions on lead magnets that have been particularly effective in converting interested parties into prospects.

I’d greatly appreciate any advice or guidance you can share. Happy to provide feedback in return and share one of the lead magnets we’ve recently created for review!

Company is called Comfort Capital. You can find us online.

Current Ideas: Video Series on Passive Investing in MHC, Tax Benefits of MHC, Investing through 401k etc. 

Thanks in advance!

Ben