Marketing on facebook for buyers and getting leads BUT

[Francisco Milan]

Marketing leads via forms and acquiring their contact info id say aout of 15 leads 3-4 answer and even go see the list of new builds I have them go see but not converting what can I do different to close these leads ? 

Should I meet them in person at the new builds ? or in my office ? 

I do ask them I can go with them but they say they are fine they will go see them by themselves then after they go they will think about it, my question is what would you do to close these leads ? 

Also most of the other leads dont reply back not sure why I am thinking of sending personalized video text

[Jonathan Greene]

There is no worse lead source than Facebook if you don't make them jump through hoops to register, meaning, make it harder for them or you spend all your time chasing mice. Facebook ads makes it easy to click (for them), but not convert (for you). The ads usually aren't transparent and the prospects don't even know they left their info.