First Direct Mail Campaign

[Robert Kirkley]

Hello everyone!

It has been a while since I have posted on here, but I have continued to educate myself in real estate and network with some incredible people.  This year I decided to set a goal for myself to read 52 books that involved either real estate investing or personal growth.  I am doing very well, with just over 30 books read currently.  I have learned a lot and know I will need to reference some material again, but I began to notice a pattern.  Every book I read had something in common - they all said that if you don't take action, you won't ever get anywhere.  It took me a while, but I found out I wasn't allowing myself to succeed because I was not taking action.  This being said, I decided to start my first direct mailing campaign and continuously update it for everyone who may be able to use this as a resource or even offer me advice on what to change.

Mailing Campaign #1:

Target Audience: Owned >10 years, Absentee, >40% Equity, SFR/Small MFR, No swimming pools

Total Addresses on list for desired area: ~300

Data Collected: ListSource.com

Cost of Materials:

100 Stamps x 3: $160

Mini Legal Pads: $10

100 Postage Stamps x 3: $105

Envelopes: $50

Postcards: $45

ListSource Data: $65

Total: $435

This total will be larger in the end, because every address I send to will get multiple pieces, but for now I wanted to share what setting up might look like.  I have spoken with multiple wholesalers/investors who all agree that consistent mailing is the key.  There is no other way around this.  Unless someone specifically asks you to stop sending mail to them, keep pushing out your message in front of them.  

As of now, I have sent a mini legal pad note and a postcard to 100 locations.  I plan to continually send out at least 50 new notes/postcards a week as I prepare to get more materials to keep up with the marketing.  Of the 100 pieces of mail, I have received 2 "don't call me again" messages, 1 property with the owner not very motivated to sell, and another potential lead that I will provide updates about when I get more information.  So far I am pretty happy with how this is turning out.  I am even more pleased that I am actually finally taking action and connecting with more people than ever.  

If you have any questions/advice please leave a comment!  I hope this helps someone new visualize what this process may look like!