Direct Mail Strategy Recommendation

[Patrick Torres]

I am putting together lists of property owners from listsource to test out a direct mail strategy in my market.  I am specifically targeting lower end small multifamily properties.  I understand from my research that direct mail is a numbers game and that one should not expect to send out a small sample of letters and get a significant response rate or deals for that matter.  My question is, if I knew ahead of time I wanted to test this out with 1000 letters total, would it be more effective to try and mail 200 addresses five times over the course of several months, 500 addresses twice, or 1000 at one time?  I am more interested in response rates & testing how effective this strategy is in my market, landing a deal would be great but not expected.     

[Braden C.]

@Account Closed I use a peel and stick stamp (with the help of a machine), that allows me to get bulk mail pricing. It's basically a $0.10 stamp and then you pay the difference when you bring your mail to the bulk mail facility which ranges quite a bit based on a lot of different factors. You still get the impression of an actual stamp but you get to take advantage of the bulk mail pricing. Before I started doing letters for myself I used a mail house that printed the postage on the letter and it was amazing how much of a difference a real stamp actually made.