DEAL rate - Postcards vs. Letters

[Justin Silverio]

I'm hoping the big marketing folks will chime in and provide some stats on the DEAL rate between postcards and yellow letters. I understand that yellow letters have a higher response rate, but rarely do I hear about deal rate.

I haven't done enough variation and tracking to identify any conclusive results.

Please provide your investment strategy when you respond as this may contribute to varying results.

[David Lunsford]

I continue to mail postcards 4.25x 5.5 yellow w/ black ink. Not a lot of calls but good calls. With ten calls I'll get a deal. 2000 postcards, cost 650.00 dollars. A recent house I bought, the guy shoes up with a folder full of mailings. letters, full color postcards, over sized postcards tec. My postcard was the cheapest of the bunch. I asked...why did you call me? He said I mailed him more frequently than the other guys. same thing on a house I bought today. Keep the message simple and be yourself. Just keep mailing and you will buy houses. Always point out the benefits and try to use a little humor. I would still rather send more postcards to the same list fewer letters to a smaller list.